Move+: conditioning and strength

Move+

Services

Visual identity
Applications

Industry

Training center

Year

©2025

More technique. More control. More movement.

Visual identity for Move+, a conditioning and strength training center. A slanted logo, in dark olive green with a lime-green +, conveys speed and progress, and is applied from the icon on a watch to a T-shirt, with a direct voice that promises more technique, more control and more movement.

About the brand

Move+ is a conditioning and strength training center. It offers professional guidance, focus on goals and a path built on consistency. The brand translates that into slanted letters that keep moving forward and a lime-green + sign: always one step more.

Woman in a push-up position on a studio floor, with the Move+ logo and the line Conditioning and Strength
Cover
Logo

The logo is fully slanted, with diagonal cuts in the letters, to give speed. The dark olive green brings firmness and the lime-green + is the only spot of color, the sign of progress. The version with “Training center” goes with the brand across materials.

Move+ logo in olive green with a lime-green + and the line Training center, on a white background
Light version
Move+ logo in white with a lime-green + and the line Training center, on a dark background
Dark version
M+ icon in white on olive green and in dark olive on lime green
Icon
Icon

The icon reduces the brand to the M and the +: a slanted shape, in motion, that fits in an app, on a watch or in a profile picture.

More technique. More control. More movement.

Move+ logo in light and dark versions next to an athlete with a kettlebell, with the name outlined and repeated over the photo
Brand over photography
Colors

Dark olive green gives the base, sober and firm, and lime green comes in as energy, in small doses.

  • Darkest green#212514
  • Olive green#404725
  • Medium green#556B2B
  • Lime green#C5DE63
  • White#FFFFFF
Athlete leaning on a slam ball during a workout, in a gym

More than training. It is transformation.

Here you find professional guidance, focus on your goals and a path built on consistency. Here, every step forward is an achievement — physical, mental and personal.

Athlete doing a battle rope workout, focused, against a neutral background

Training with purpose. Results with precision.

At Move+, every movement is planned to take you further. With technical guidance and attention to your needs, we turn effort into progress — with efficiency, safety and real results.

Applications

The brand takes shape on the everyday gear: what you wear, carry and use on your wrist. The logo and the icon change size and background without losing presence.

Black sports drawstring bag with the Move+ logo and lime-green cords
Bag
Olive-green zip hoodie with the Move+ logo on the chest
Hoodie
Olive-green T-shirt with the Move+ logo on the chest
T-shirt
Dark green thermal bottle with the Move+ logo placed vertically
Bottle
Watch with a braided olive-green strap and the M+ icon on a lime-green screen
Watch
Person lifting a kettlebell, with the white Move+ logo beside it
Signature on photo

More movement.

Credits
Design
Nícolas de Queiróz
Motion graphics
Lucas de Santi
Briefing
Maria Carolina S. Prestes
Next project Frias Constantino