Studio Isa

Studio Isa is a pilates studio in Itaporanga, in the countryside of São Paulo, focused on well-being and movement. The brand is born from a turn: a new name that carries the same essence as always, care, attention to detail and welcome, now with an identity of its own, light and recognizable.

The name in two voices: “studio” in light italic and “isa” in weight, in the same serif drawing. The contrast between the thin and the thick stroke is the brand’s movement: the calm of stretching and the firmness of exercise. The version with “pilates” in sans accompanies the name when it is necessary to say what the studio does.

Deep teal is the base: serene and deep, it conveys trust. Peach beige brings the warmth of welcome, and white opens room to breathe. Between them, lighter and darker blues add depth to the system without losing lightness.

The brand leaves the page and fills the studio: from the facade and the window to signs, T-shirts, tote bags and everyday pieces. The circular seal becomes a signature, and the brand line wraps around the monogram.

A line of T-shirts takes the brand to the body: the phrase “Welcome to My Wellness Era” on the back, the “Pilates & Gym” seal and a discreet logotype on the front, in beige and brown. A piece to train in and to wear around, telling the same story as the studio.

In digital, the identity gets a voice: team posts, special dates, invitations and studio announcements. Blue and beige hold the language together, and the tone is always close, like a conversation in the classroom.